The key to all marketing is to understand why you're doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from CPA like into customer. So start brainstorming today - what are you marketing?
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access CPA. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Use CPA to connect with your customers. It can be used for so much more than chit chat. Treat it as a marketing medium. Create informational posts and videos to post on your CPA page. You'll soon learn that CPA can get you a lot of people interested in what you're selling.
Make sure that you focus on quality when updating your page. Your followers will lose interest quickly if the content in your updates routinely has no value. Keep your updates helpful, educational, or entertaining. Look at CPA Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Ask your fans to get involved in the conversation on your CPA page. The more engagement and interactivity you have, the more likely see this you'll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.
Do not post so much on your CPA page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. CPA recommends new page owners post no more than once or twice a week.
Your website and your CPA page should mimic one another. For instance, use the same colors in both places. This will keep your brand uniform in all areas. Doing anything else may simply confuse your customers.
CPA's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
With all of these tips in mind, prepare to begin your CPA campaign planning process. Sit down and get to work creating goals, figuring out your target audience and deciding why you're doing what you want to do. Once you have the answers, you'll be ready to reach for success.